If you have a castle and you are looking to give people an inside look of what it’s like to own or lease one, you have a lot work on your hands. You really do. This is a tall order.
Now, it may seem like a pretty standard and basic thing because, after all, a lot of people are live streaming using YouTube and Facebook. But I’m telling you, if you live in a castle and you really want to make your castle’s brand shine on a global basis, you cannot rely on free tools.
If you don’t believe me, just look at people you follow on Facebook. Look at their last Facebook live broadcast. Take a look at those materials. I’m giving you a few minutes to load up a random Facebook live broadcast and get back to me.
Now that you’re back, what do you have to report? That’s right. Let me make an accurate guess. The quality is nothing to write home about.
While a Facebook live broadcast may make all the sense in the world if you are broadcasting to maybe 500 people maximum, quality drops off quite a bit if you are looking to live stream to tens of thousands of people.
Now, I understand why you’re promoting your castle live stream. You want to get the word out there. You want to get people excited about the whole castle lifestyle. I get all of that. That’s not the problem. That’s not a mystery. What is challenging is the fact that the infrastructure that you select must do a good job in framing the content that you want to get across. This is the challenge.
Sadly, people are lazy. People would rather go with a tried and not all that proven solution. Why? Because it’s cheap, it’s available, and it’s there. And unfortunately, if that’s your thinking, don’t be surprised if your project fails.
I understand that you’re trying to brand your castle.
I know that you’re trying to go out of your way to make sure people would want to book a spot and possibly buy your home, but you’re not going to get there if you pick the wrong hosting company.
A lot of people automatically think that if they’re not going to be using free services like YouTube and Facebook or Twitter, that they should just use a WordPress hosting service. On the surface, this makes a lot of sense because, after all, how complicated can live streaming be?
If a company is able to do a decent job making sure a blog using the WordPress platform shows up all day, every day, on a 24/7, 365-day basis, it automatically follows that they would be able to live stream.
This is the kind of thinking people have. And unfortunately, this is the kind of thinking that undermines their success. It sabotages them from Day One. Why? It’s one thing to show a blog with multimedia elements sourced in other places.
I can have a blog with a YouTube video embedded on it and not have to worry because the actual streaming of data from my server only involves the text. It only involves the small pictures. It only involves the stuff that doesn’t really weigh down my connection. The really heavy duty multimedia streaming comes from YouTube directly.
Do you see how this works? So there’s kind of a false sense of security that people have with WordPress hosting. They think that it’s more robust that it actually is.
So do yourself a big favor, get the inside scoop on the features you’re looking for when it comes to WordPress hosting. It may well turn out that you would need a more specialized hosting service. This service has to go beyond hosting blogs. It has to involve heavy duty streaming.
Get the inside scoop on the features you should look for when comparing Bluehost vs WordPress hosting by clicking here. We have gone out of our way to break down Bluehost hosting services.
This is one of the big names in the global hosting marketplace. In fact, you don’t have to be based in the United States, Canada, New Zealand, Australia, or Western Europe to host with Bluehost. You can be based on a mountaintop in Tibet, for example, and still get amazing service. Because ultimately, the value that they bring to the table is actually quite simple. They give you peace of mind.
It doesn’t matter whether you are hosting videos, hosting data, or getting people to see your blog. It doesn’t really matter what kind of multimedia elements you plan to put on your blog, Bluehosting is able to do it.
Now, with all that said, you need to look at the feature by feature comparison that we have presented because your website may have requirements that Bluehost may not meet. While Bluehost does a great job taking care of heavy duty, mid level to high level online hosting and online presence requirements, it is by no means a one size fits all solution.
Maybe you are running a sophisticated online store.
Maybe you are looking to offer software as a service. Maybe you need heavy duty, high functionality database systems. Given these different circumstances and requirements, you need a hosting company that is able to step up and deliver solid service all day, every day.
By being clear on what the variables are, you can identify what kind of features you should insist on. This increases the likelihood that you will make a truly informed decision and not regret the hosting company you go with.
Let me tell you, switching hosting companies is a headache. It really is. It’s a hassle. Chances are, you have built up all sorts of assets on one server and it really is like pulling teeth moving those assets from one server and one domain to another. With everything else being equal, most people would rather not do that.
So do yourself a big favor, check out the feature by feature analysis we did by clicking on the link above so you can get the inside scoop you need to make the right call. This is by no means bulletproof, but it definitely gets you closer to the ultimate answer you should be shooting for.